Season X: Becky + Mike Hicks, owners, Lincoln Market & Deli, San Luis Obispo, California

Mike and Becky Hicks own Lincoln Market & Deli in San Luis Obispo, California, which is right around the corner from my house and their own house. If you’ve never been to this deli before, I’ll describe it: Lincoln is warm and cheery, an old building that’s been updated with colorful murals inside and out. There’s a long communal table in the front room, a grocery section, a bottle shop, a boutique with fun things anyone would want, a patio, and my daughter’s favorite section, the pinball and video game cave. It’s situated deeply in a residential neighborhood, and Mike and Becky saw its potential before they bought it. Listen in as they describe their journey as business owners and “sando slayers.”

Lincoln Market & Deli

Instagram: @lincolnmarketdeli