Season V: Kendra Aronson, cookbook author and creative, San Luis Obispo, CA

Kendra Aronson is the author of the San Luis Obispo Farmer’s Market Cookbook, which is now in its third printing. Kendra produced every bit of the project, from crowdfunding and writing to photography, editing, self-publishing and marketing. She’s also a food stylist for big shoots with brands like Target, Pillsbury and others. Kendra talked with me about the importance of having a dedicated space for her work, about why she became so passionate about food in the first place, and why she’s not drinking so much booze these days.

Website: kendraaronson.com

Instagram: @kendraaronson